The Virginia Department of Health asked my art director and me to produce video collateral that would remind communities of color about the importance of wearing masks in the early days of the pandemic.
Doin’ It For My People
This entire spot was concepted, pitched, approved, and ultimately shot while my art director partner, Chereen Baramki and I were virtual. As of this writing, we’ve never been in the same room.
Over the course of a weekend, we came up with 7 solid concepts. The client loved 3. We got to make this one.
The only thing I regret about this project is that we never got to hang out at the craft services table.